SoftImobiliar partner portal

The real estate portal for agencies, with built-in AI

VDI.ro is the portal developed inside the SoftImobiliar ecosystem, open to both real estate agencies and agents and private owners who want to list their property directly. Publish in one click from your CRM or directly from the portal.

65,000+
Listings published
300+
Partner agencies
4
AI Campaigns
vdi.ro
VDI.ro
Sale
Rent
Agencies
Apartment Cluj-Napoca, 3 rooms, up to €150K
🏠
3 rm Downtown
€142,000
🏢
2 rm Mărăști
€98,500
🏘️
4 rm Floreasca
€195,000
🏬
Studio North
€67,000
AI Match
12 listings
New lead
2 min ago
Publishing listings

Three ways to publish your listings

VDI.ro works for agencies using SoftImobiliar CRM, agencies without a CRM, and private owners who list their properties themselves.

★ Recommended

1-click from SoftImobiliar CRM

Agencies with CRM

Select the listing in your CRM, click "Publish to VDI", done. Changes sync automatically. Leads go straight into your CRM pipeline.

  • Two-way automatic sync
  • Leads land directly in CRM pipeline
  • Per-listing stats inside the CRM
  • Simultaneous with 20+ other portals
Agencies without CRM

Agency account on the portal

Directly from VDI.ro

If you don't use a CRM yet, publish directly from VDI.ro through a dedicated agency or agent account. Manage your portfolio and receive leads in your account.

  • Agency account (admin) + agent accounts
  • Manual listing creation with photos
  • Leads in agency/agent inbox
  • Access to AI modules
Private owners

Private owner

Sell / rent yourself

If you want to sell or rent your property yourself, without an intermediary, create an owner account on VDI.ro and post your listing in a few minutes.

  • Free private owner account
  • Listing creation with photos
  • Leads directly to your phone / email
  • Visible across all VDI.ro filters
Agent / agency account

A complete dashboard on VDI.ro

Every registered agent gets a dashboard with 9 dedicated modules, beyond just publishing listings.

Property portfolio

Listing CRUD with 60+ fields + photos + tags. Advanced filtering.

Contacts (clients)

Contact database + phones + AI Lead Score 0-100 + history + documents.

Client requirements

Multiple requirements per contact + automatic matching with portfolio listings.

Activities & calendar

Viewings, meetings, scheduled follow-ups. Push + email reminders.

Transactions

Record transactions + commission calculation + monthly/annual stats.

EXCLUSIVE

IMOLEAD in VDI

Special tab — see scanned private owner listings, import with photos.

Messages & leads

Unified inbox: VDI messages + leads from publishing. Reply directly.

Stats & reports

Views + contacts + conversions per listing/area/period. CSV export.

Newsletter & alerts

Client newsletter + price alerts + daily digest. Automatic sending.

Exclusive to VDI 2026

4 types of AI campaigns for the agent

Every agent can configure smart campaigns that run automatically on WhatsApp + email, in the background, without human intervention.

01

AI Owner Campaigns

AI contacts private owners (from IMOLEAD) on WhatsApp to propose brokerage and acquire the listing in your portfolio.

02

AI Client Campaigns

AI automatically follows up with clients on active requests — status updates, suggests new listings from 3 sources.

03

AI Lead Campaigns

AI re-contacts cold leads ("30 days ago you asked about X — still interested?"). Brings them back into the pipeline.

04

AI Portfolio Campaigns

AI automatically checks portfolio owners — "is your property still available? changing the price?" — clean portfolio.

All campaigns run autonomously (15-min cron). Conversation results are analyzed by AI and synced back into the CRM as qualified leads.

Dedicated AI feature

AI Cross-Matcher
matching from 3 sources simultaneously

The VDI AI scans every 30 minutes all client requests and looks for matching listings from 3 sources at once:

Your own portfolio
Listings from you and your agency colleagues
IMOLEAD
Private owner listings scraped from portals
VDI.ro
Other partner agencies (with exchange agreement)

Plus AI Conversation Analyzer that scans WhatsApp/email history and detects buying signals → instant alert to the agent.

Cross-Matcher
AI Opportunities · 24h
MP
Mihai Popa
3 rm Pipera €175K Portfolio
92
Score
EI
Elena Ionescu
2 rm Aviatiei €125K IMOLEAD
87
Score
AS
Andrei Stoica
4 rm Cotroceni €220K VDI Agency X
78
Score
MD
Maria Dumitrescu
House Otopeni €280K Portfolio
71
Score
Powered by AllAI.ro

AI Chatbot & Voicebot — available on demand

Agencies can optionally add an AI chatbot to their own website or a phone voicebot. Not enabled by default — you configure it when you want, with a step-by-step wizard.

🤖

What it's good for

  • 24/7 answers to visitor questions
  • Viewing scheduling without an agent
  • Lead qualification through questions
  • Multi-channel: web, WhatsApp, phone
  • 50+ languages available
📚

How it's trained

  • Step-by-step wizard (8 steps)
  • Auto-training on sitemap + JSON listings
  • AI-generated Q&A + scraped KB
  • Real estate agency-specific knowledge base
  • Free re-training anytime
📞

How it delivers leads

  • Lead provides name + phone in chat
  • Conversation auto-saved in CRM
  • Assigned to the area-responsible agent
  • Instant push notification + email
  • Hand-off to human agent for price negotiation

See full details about all 4 integrated AI modules on the Artificial Intelligence page →

Let's open you an account on VDI.ro

VDI.ro publishing is included in the SoftImobiliar CRM subscription. Or, if you prefer, we activate just the agency account on VDI directly. Demo + activation within 24h.